The National Ski Areas Association (NSAA)
授予七个滑雪场2017-18年度营销计划最高荣誉。NSAA在上周在佛罗里达州马可岛宣布了获奖者。
这些奖项由Inntopia赞助,Inntopia是一家位于Stowe, VT的商业营销公司。
NSAA通过成功的营销计划向会员颁发奖项,最终帮助滑雪场开展滑雪运动。以下是2017-18的获胜者:
最佳移动技术应用 – Squaw Valley, Alpine Meadows, CA
最佳社交媒体营销 – Alyeska Resort, AK
最佳视频营销 – Whistler Blackcomb, BC
最佳滑雪学习/最佳口碑营销 – Killington Resort, VT
最独特营销 – Aspen Snowmass, CO
最佳整体营销(低于500,000次访问) – Mount Snow,VT
最佳整体营销(500,000或更多访问) – Snowbird Ski & Summer Resort, UT
获奖的评委是AXESS NORTH
AMERICA的销售副总裁,East的Mike
Bisner;位于俄勒冈州波特兰的品牌公司NEMO
Design的艺术总监Ryan Davis以及位于CO的Cultivator
Advertising&Design的Boulder创始人兼合伙人Matt Neren。

  为期一周的国际滑雪联合会代表大会于5月30日在南非开普敦成功闭幕。此次大会的主题之一就是在在全球推进运动的发展。来自全球各地100多个国家的1,100代表参加了此次大会。代表大会每两年举办一次。

  近日,Forbes
TRAVELER上刊登了新鲜出炉的全球20大年降雪量最大的雪场排名名单,其中科罗拉多州仅有Wolf
Creek入围,名列19位。此次评选由美国著名专栏作家Stephen
Regenold完成。

  国际滑雪联合会倡导“让儿童尽享滑雪的乐趣”。并以市场营销方式,将聘请有关人员策划如何让年轻一代对滑雪产生兴趣。国际滑雪联合会主席Gian
Franco
Kasper最初提出该倡议,并和各国有关滑雪协会一道普及滑雪运动。该提议主要注重活动和健身,家庭参与,学校课程和滑雪安全教育。国际滑雪联合会将和全球推广机构CNC和德国的Heye集团合作来实施这项提议。代表大会还审查了有关活动的环境和冬季运动的长期可持续性。

  名单如下:

  大会期间,温哥华冬奥会体育主任Tim
Gayda提交了一份报告,该报告是关于为了迎接2010年冬奥会,去年冬季的第一个高山滑雪测试。今年冬季,温哥华将完成自由式,单板和北欧运动的测试。代表大会还得到2014年冬奥运举办方俄罗斯索契的报告,主要包括场馆建设的最新进展和2010年以后的验证测试活动安排。美国滑雪与滑雪滑板协会总裁兼首席执行官Bill
Marolt重新当选为国际滑雪联合会理事会的成员。

  1. Baker山滑雪场:华盛顿(美);雪层厚度:641英寸

  国际滑雪联合会和世界反兴奋剂机构一致通过了有关兴奋剂的规则。针对这些更新的规则,联合会成立了一个“新媒体”,主要通过因特网等途径。“新媒体”已经批准通过,试用期为两年。在这两年期间,联合会理事会将成立一个工作小组来监视所发生的变化。

  2. Niseko滑雪度假村:日本;雪层厚度:595英寸

  本次大会还公布了各项锦标赛的举办地点。美国申请2013年世界杯高山滑雪锦标赛;意大利亚洲城官网会员登入,举办2013年Val
di
Fiemme的北欧项目的比赛,加拿大魁北克将举办2013年Val
di Fiemme的滑板比赛,而挪威将举办2013年Val di
Fiemme的自由式滑雪比赛;12个地区申请和举办2012年和2013年的锦标赛。38个国家近43,000台电脑对申办公布情况进行网上直播。

  3. Alta滑雪场:犹他州(美);雪层厚度:523英寸

  关于国际滑雪联合会

  4. Alyeska滑雪度假村:阿拉斯加(美);雪层厚度:513英寸

  国际滑雪联合会于1924年在1910年的国际滑雪委员会的基础上改组成立。现有协会会员101个。其总部位于瑞士。国际滑雪联合会是国际单项体育联合会总会的成员。其主要任务是促进滑雪运动的发展并把握其方向,在协会会员间及各国运动员之间建立和保持友好关系,尽力支持协会会员实现其目标,组织世界滑雪锦标赛、世界杯和大洲杯赛以及联合会批准的其他比赛,制定并监督和执行规则,作为终审机关处理与联合会比赛及规则有关的抗议与法律问题,环保等。

  5. Kirkwood山滑雪度假村:加州(美);雪层厚度:473英寸

  代表大会是国际滑雪联合会的最高权力机构,每两年召开一次,有权修改章程和比赛规则,审查理事会和审计员的报告,批准财政计划,选举理事会成员,决定协会会员提案,实施惩罚措施,增减比赛项目,确定世界锦标赛的时间、地点等。大会期间,由主席、4名副主席、12名理事、秘书长(无表决权)组成的理事会是最高权力机构,每两年选举一次(秘书长除外)。

  6. Stevens Pass:华盛顿(美);雪层厚度:471英寸

  原文:FIS Unveils New Campaign Aimed at Kids

  7. Sugar Bowl :加州(美);雪层厚度:464英寸

  SportsOneSource Media    
Posted: 6/2/2008

  8. Grand Targhee 度假村:怀俄明州(美);雪层厚度:463英寸

  GroWING the sport worldwide was
one of the key topics at the International Ski Federation’s biennial FIS
Congress which ended May 30 in Cape Town. Over 1,100 delegates from more
than 100 winter sports nations took part in the weeklong meetings.

  9. Snowbird滑雪度假村:犹他州(美);雪层厚度:461英寸

  The FIS unveiled “Bring Children to the Snow,” a marketing concept
that will employ projects designed to generate passion for snow
activities among the younger generations. The initiative was begun under
the leadership of FIS President Gian Franco Kasper to grow participation
in skiing and snowboarding worldwide in partnership with national
associations.

  10. Hood Meadows滑雪度假村;俄勒冈州(美);雪层厚度:430英寸

  Projects will be developed to focus on such elements as activity and
fitness, family participation, accessibility, integration into school
curriculums and snow safety
eduCATion. The FIS, working
together with global promotional agencies CNC and Heye,Group in Germany,
will roll out pilot projects over the next year along with a toolkit to
help national associations integrate projects and messages in their
nations.

  11. Whistler Blackcomb滑雪度假村:
不列颠哥伦比亚省(加);雪层厚度:407英寸

  The FIS Congress also reviewed FIS’s activities in relation to the
environment and its plan for the long-term sustainability of its winter
sports.

  12. Powder山: 犹他州(美);雪层厚度:400英寸

  Vancouver Olympics Sport Director Tim Gayda presented a strong
report on preparation for the 2010 Games after a
sUCCessful first alpine skiing
test EVENT this past season. This
winter, Vancouver will conduct final test events in freestyle,
snowboarding and each of the nordic sports. The Congress also marked the
first formal report from the newly selected 2014 Olympic organizers in
Sochi, Russia, who updated progress on venue construction and validated
a test event schedule that will begin in 2010.

  13. Solitude:犹他州(美);雪层厚度::399英寸

  U.S. Ski and Snowboard Association President and CEO Bill Marolt was
re-elected to the 17-member FIS Council, which saw no change in the
nations represented on the governance board.

  14. Whitewater度假村:不列颠哥伦比亚省(加);雪层厚度:397英寸

  The FIS REIterated its position
on doping, unanimously accepting updates to the World Anti Doping Agency
Code. An update to FIS rules regarding television rights was also
developed to recognize “new media,” including Internet and other means
of transmission. The new media updates were accepted on a two-year trial
period during which time the FIS Council will establish a working group
to monitor changes and work closely with the national associations and
secondary rights holders.

  15. Boreal山度假村::加州(美);雪层厚度:395英寸

  World Championship sites, where the best athletes from around the
globe are showcased, were also selected. U.S. candidate for the 2013 FIS
Alpine Ski World Championships, Beaver Creek/Vail, finished second among
four sites to Schladming, Austria. Val di Fiemme, Italy won the 2013
nordic bid, while snowboarding went to Stoneham, QUE and freestyle to
Voss, Norway. Vikersund, Norway was chosen to organize the 2012 Ski
Flying World Championship. A record 12 different sites were involved in
selections for the 2012 and 2013 Championships. Over 43,000 computers in
38 nations watched a live Webcast of the bid announcement.

  16. 水晶山滑雪场:华盛顿(美);雪层厚度:390英寸

  Among the reports were previews of the upcoming World Championships
this season. The FIS Alpine Ski World Championships will be held in Val
d’Isere, France, with the Nordic World Championships in Liberec, Czech
Republic, where women’s ski jumping will make its medal debut.
Snowboarding will be held in Korea’s Gangwon province, with freestyle at
Inawashiro, Japan.

  17. 华盛顿滑雪场:不列颠哥伦比亚省(加;雪层厚度:383英寸

  Deer Valley Resort President Bob Wheaton presented a report on the
2011 FIS Freestyle Ski World Championships, which will be held in Park
City, Utah. Wheaton emphASIzed the
great success of the inaugural ski cross event this past season at the
Visa Freestyle International and also introduced the ski halfpipe event
for 2011, which will be held at neighboring Park City Mountain Resort.

  18. Brighton度假村:犹他州(美);雪层厚度:381英寸

  Sport and technical committees also acted on rules and other
legislation, as well as approving World Cup and additional competition
calendars for the coming season. The FIS confirmed U.S. World Cup sites
in the USA for 2008-09 including Beaver Creek and Aspen, CO in alpine,
Deer Valley Resort and Park City Mountain Resort in Park City, UT and
Lake Placid, NY for freestyle and Sunday River, ME for snowboarding.

  19. Wolf Creek滑雪场:科罗拉多州(美);雪层厚度:379英寸

  20. Fernie Alpine度假村: 不列颠哥伦比亚省(加);雪层厚度:369英寸

 

  原文:World‘s 20 snowiest ski resorts: Where’s Colorado?

  Brendan Leonard/YourHub.com  12/6/2007

  When a writer compiles the list of the “Top 20 Snowiest Ski Resorts
In The World,” how many Colorado resorts would you expect to see on that
list? The answer might surprise you: One. Wolf Creek, with its
reputation for getting dumped on by
Giant San Juan storms, squeaked in
at No. 19.

  Here‘s the list from Stephen Regenold’s Forbes Traveler article. You
can find the full text of the article and the slide show here.

  1.  Mt. Baker Ski Area, Washington (641 inches)

  2.  Niseko resorts, Japan (595 inches)

  3.  Alta Ski Area, Utah (523 inches)

  4.  Alyeska Resort, Alaska (513 inches)

  5.  Kirkwood Mountain Resort, California (473 inches)

  6.  Stevens Pass, Washington (471 inches)

  7.  Sugar Bowl, California (464 inches)

  8.  Grand Targhee Resort, Wyoming (463 inches)

  9.  Snowbird Ski Resort, Utah (461 inches)

  10. Mt. Hood Meadows Ski Resort, Oregon (430 inches)

  11. Whistler Blackcomb Ski Resort, British
Columbia (407 inches)

  12. Powder Mountain, Utah (400 inches)

  13. Solitude, Utah (399 inches)

  14. Whitewater Resort, British Colombia (397 inches)

  15. Boreal Mountain Resort, Calif. (395 inches)

  16. Crystal Mountain, Washington (390 inches)

  17. Mt. Washington, British Colombia (383 inches)

  18. Brighton Resort, Utah (381 inches)

  19. Wolf Creek, Colorado (379 inches)

  20. Fernie Alpine Resort, British Colombia (369 inches)

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